May 25, 2013
FEATURED PRODUCTS: Elderberry Juice Concentrate
Sambucus (elder or elderberry) is a genus of several species of shrubs or small trees in the moschatel family, Adoxaceae.
The genus is native in temperate-to-subtropical regions of both the Northern and Southern hemisphere, but it is more
widespread in the Northern Hemisphere.
Commercially as an industrial food and beverage ingredient, Elderberry Juice and Concentrate is widely used to provide
red to purple colors in a variety of foods and beverages. The high concentration of pigments in the elderberry make this
a very versatile food and beverage ingredient for color and for the nutritional content.
Elderberries have been a folk remedy for centuries in North America, Europe, Western Asia, and North Africa, hence the
medicinal benefits of elderberries are being investigated and rediscovered. Elderberry is used for its antioxidant activity,
to help maintain a healthy cholesterol level, to maintain healthy vision , to boost the immune system, to help maintain
heart health and contain anti bacterial ingredients to fight infections. Bioflavonoids and other proteins in the juice
retard the ability of cold and flu viruses to infect a cell. People with the flu who took elderberry juice reported less severe
symptoms and felt better much faster than those who did not.
Elderberries contain organic pigments, tannin, amino acids, carotenoids, flavonoids, sugar, rutin, viburnic acid,
vitamin A and B and a large amount of vitamin C. They are also mildly laxative, a diuretic, and diaphoretic. Flavonoids,
including quercetin, are believed to account for the therapeutic actions of the elderberry flowers and berries. According
to test tube studies2 these flavonoids include anthocyanins that are powerful antioxidants and protect cells against damage.
Elderberries were listed in the CRC Handbook of Medicinal Herbs as early as 1985, and are listed in the 2000 Mosby's Nursing
Drug reference for colds, flu, yeast infections, nasal and chest congestion, and hay fever
Encore Fruit Marketing can provide an excellent source of elderberry juice concentrate to help consumer products deliver one of the 5 A Day fruit
servings with one of nature's best Superfruit berries.
Elderberry juice concentrate is carefully processed from fresh, washed fully ripened elderberries to provide the essential flavor, nutrition and deep
color, in a convenient, ready to use ingredient form. Elderberry juice concentrate is an excellent ingredient to add a fruit serving with high
Vitamin C to your retail label for beverages, yogurts, nutrition bars and snacks and other processed foods.
Contact Encore Fruit Marketing today for product samples and information on elderberry juice concentrate at www.encorefruit.com or
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