The juice industry is changing—and with shifting regulations, evolving consumer trends, and growing trade pressures, staying ahead of it all takes more than guesswork. That’s why membership in the Juice Products Association (JPA) is more valuable than ever.
As the leading trade group representing the juice sector, JPA provides exclusive access to resources, advocacy, and a powerful network—available only to members.
Whether you’re a processor, brand owner, supplier, or manufacturer, here’s what you gain by joining:
1. Advance Notice of Regulatory & Trade Developments
New FDA rules. MAHA initiatives. Tariff changes.
JPA members receive early alerts, breakdowns, and strategic guidance around evolving policy so you can make smart, proactive decisions. You’ll also have access to technical experts who can help interpret the finer points and how they apply to your operations.
The Juice Products Association helps members navigate the complexities of international trade, tariffs, and logistics that impact juice supply chains worldwide.
2. A Real Voice in the Room Where Policy Is Shaped
This isn’t just about staying informed—it’s about helping influence the future of the juice industry.
JPA members contribute directly to working groups, regulatory responses, labeling standards, and public health initiatives. If you want your business’s priorities heard, this is your platform to make that happen.
The Juice Products Association brings together industry members to collaborate, celebrate, and shape the future of juice—one glass at a time.
3. Protection Against Misleading Public Narratives
Juice is often wrongly lumped into sugar debates or portrayed unfairly in health discussions.
JPA actively works to correct the narrative, backed by data and science, promoting juice as a nutrient-dense, fruit-forward product. As a member, you help drive the messaging, research, and education efforts that defend our category.
4. Exclusive Industry Data & Market Insights
Membership grants access to curated reports, technical resources, and consumer trend analyses you won’t find anywhere else. This intelligence helps you understand what’s next—whether you’re planning a new product, refining your sourcing strategy, or simply keeping an eye on the market.
JPA members gain access to exclusive market data, trend reports, and technical insights that help shape smarter business decisions.
5. Strategic Networking & Industry Connections
JPA connects decision-makers across the juice supply chain, including growers, processors, bottlers, and buyers. Members benefit from targeted events, webinars, and working group interactions that foster genuine collaboration—not just surface-level introductions.
6. Input on Research, Standards & Industry Priorities
From food safety protocols to sustainability targets, JPA leads several research initiatives that impact the way we do business. Members help prioritize what gets studied, what policies get pushed, and how the industry presents itself to regulators and the public.
Every bottle tells a story of quality and care. The Juice Products Association helps shape the standards that make it possible.
Joining JPA Means You’re Not Just Observing—You’re Contributing
When you join the Juice Products Association, you’re stepping into a space where your voice truly matters. Membership gives you access to tools, technical expertise, regulatory updates, and a trusted network of peers who are shaping the future of juice. It’s not just about staying informed—it’s about being part of the conversation that defines our industry. Whether you’re a multinational brand or an independent processor, JPA amplifies your voice and gives you a seat at the table where decisions are made.
Ready to Learn More?
Encore Fruit is a proud advocate for continued industry engagement. If you’re curious about what membership could mean for your business, let’s chat.
📩 Contact us or follow us on LinkedIn for more juice industry insights and resources!