Three white ramekins filled with smooth, bright purple ube puree on a marble surface, with wooden spoons in the background.
The purple ingredient inspiring the next wave of innovation
Ube – the vibrant purple yam beloved across Southeast Asia – continues to make waves in North American food innovation. Known for its naturally bold hue and distinct nutty-sweet flavor, ube has moved beyond niche bakery shops into mainstream ice creams, frozen desserts, and café beverages.
As consumer demand for color, flavor, and authenticity grows, food and beverage developers are finding new ways to incorporate industrial ube puree into both traditional and modern formulations. With booking season now open, Encore Fruit is proud to supply dependable, manufacturing-ready ube purée for 2025 production.
Why manufacturers love working with ube
For R&D teams and production managers, ube checks nearly every box: it’s visually striking, versatile, and clean label. Its natural violet color delivers instant differentiation without the use of artificial dyes, while its smooth, earthy sweetness enhances dairy, fruit, and bakery bases alike.
Encore’s industrial ube puree is formulated as a 50% ube and 50% sugar blend, offering balanced sweetness, consistent viscosity, and ease of use in large-scale applications. This stabilized formulation helps control costs, extend shelf life, and simplify integration into frozen and baked systems.
Illustrative example of ube ice cream highlighting the color and texture potential of industrial ube puree.
1. Ube in frozen desserts
Ube has quickly become a star ingredient in frozen dessert development – particularly in ice cream and frozen yogurt. Manufacturers appreciate its ability to maintain color and flavor integrity under freezing conditions. The creamy texture and natural sugars from the blend create a smooth, uniform distribution throughout dairy and plant-based bases.
Soft serve and frozen beverages are also tapping into ube’s appeal. Quick-service brands and frozen novelty producers use Encore’s puree for eye-catching swirls, shakes, and purple milkshakes that capture attention on social media and in retail freezers alike.
Example of an ube mirror glaze cake — showcasing the vibrant color achievable with industrial ube puree.
2. Ube in bakery and pastry
In the bakery world, ube offers creative freedom for formulators seeking something new yet familiar. The ingredient performs beautifully in cakes, donuts, glazes, and pastry fillings, where it provides both flavor and color stability after baking.
The sugar content in Encore’s purée adds a mild sweetness that complements vanilla, coconut, and dairy flavors while maintaining the integrity of delicate batters. Ube’s naturally moist texture also supports cheesecake, mochi, and brioche-style breads, offering a tender crumb and subtle, aromatic depth.
Concept beverage showcasing the vibrant hue and creamy appearance typical of formulations using industrial ube puree.
3. Ube in beverages and novelty launches
Café chains and beverage developers have embraced ube for its dual functionality — as both a flavor base and a natural visual statement. It’s now common to see ube lattes, boba drinks, milk teas, and frappés across global and local beverage menus.
Encore’s industrial ube purée simplifies this process for large-scale manufacturers. Its consistent texture allows for seamless blending into dairy and non-dairy bases, syrups, and RTD (ready-to-drink) products. Beyond taste, the unmistakable purple color has become a marketing tool in itself — driving digital engagement and repeat purchases.
Showcases the bold, consistent color potential of industrial ube puree in bakery applications.
4. Why Encore’s industrial ube puree stands out
Encore Fruit partners with experienced processors to ensure a consistent, high-quality supply throughout the ube season. Each batch is produced under established food safety programs and quality assurance protocols, with thorough sensory and analytical evaluations to maintain uniformity across shipments.
The puree is packed in 55.12 lb cartons and shipped refrigerated to help preserve its natural color, texture, and stability. Encore’s technical sales and logistics teams collaborate closely with customers to plan production timelines, manage lead times, and coordinate smooth import and delivery schedules.
This commitment to reliability and transparency gives manufacturers confidence that every batch delivers the same dependable performance from pilot testing to full-scale production.
5. Why booking early matters
Because ube is a seasonal crop, supply can tighten quickly once harvests are allocated. Many producers run limited production windows each year, meaning that early booking is essential to secure consistent volumes for 2026 launches.
Encore Fruit’s long-standing partnerships and forecasting expertise help customers stay ahead of market constraints, ensuring continuity from development through rollout. Whether you’re scaling an existing SKU or launching your first purple dessert, early planning ensures your formulation stays on schedule.
Partner with Encore Fruit this ube season
Encore Fruit proudly supports manufacturers across the frozen dessert, bakery, and beverage sectors with high-quality, traceable fruit ingredients. Our industrial ube puree offers the color, flavor, and reliability your product development demands.
Now booking for the 2025-2026 season.
Reach out to your Encore sales representative or contact us for more information!